This article is part of a series of publications on Global IndiaGold new product lines. More information here.

India has one of the world's largest gold markets backed by rich gold-related cultural traditions. Together with China, India provides half of the global demand for gold.

The yellow metal is an integral attribute of holidays and celebrations. Residents of India are happy to give each other gold jewelry to celebrate birthdays, weddings, births of children.

However, gold is not just an excellent decoration and an element of festivities!

Its main advantage — the owner’s guarantee of Financial Security. This is especially true now, when the world is falling into the abyss of the financial crisis.

Therefore, in India, gold has lately been perceived as an ideal opportunity to preserve and accumulate savings in difficult times. According to the World Gold Council*, 52% of Indian investors own the yellow metal. 29% have not previously bought gold, but plan to do so in the future.

The country's central bank also stocks up on the precious metal. The latest procurement has been made in the first quarter of 2020. Today, India's gold reserve amounts to 641.8 tons.

In the chart: the dynamics of the increase in the gold reserve of India in recent years.

Replenishment of reserves is justified by historical experience. Gold once rescued the country during the 1991 currency crisis. Back then, India transferred its gold reserve to the IMF* and in return got a loan to restore the economy.

In the spring of 2020, the yellow metal set a price record in Indian rupees and thereby confirmed its status as a reliable anti-crisis asset.

In the chart: an increase in the price of gold in rupees over the past 20 years.

We want this effective financial tool to be available to every resident of India. Therefore, we are planning to launch a new line of products “Gold Culture” in our online store.

We will showcase branded gold bars of different weights, which can be purchased on especially favorable terms. “Gold Culture” will allow anyone, regardless of income level, to create a personal gold reserve and lay the foundation of Financial Security for themselves and their families.

Gold is stability and confidence for all time!

Glossary:

*The World Gold Council — the market development organization, founded by the world's leading gold producers to stimulate demand for gold.

*IMF (International Monetary Fund) — a specialized agency of the United Nations that monitors the stability of the global financial system and provides loans to countries.